Specification of a model for the study of expectations around globalization

Abstract

Roughly, expectations regarding globalization refer to the expected consequences in the face of strategic alliances between multinationals and SMEs around local development, but their importance lies in the exploration of organizational climates conducive to networks, management, productions and transfer of innovations oriented to the positioning of brands in the local market and its consolidation in the international concert. A model was specified for study based on a non-experimental, cross-sectional and exploratory design with a non-probabilistic sample selection of sources indexed to national repositories, considering the year of publication from 2000 to 2017, as well as the inclusion of concepts such as "globalization", "locality" and "model". Strategic alliances are observed between multinationals and microenterprises based on the internationalization of local companies and the inclusion of multinationals in the local market. Comparative lines are observed between entities without or with strategic alliances of multinationals with SMEs in order to establish differences and anticipate knowledge innovation.